Take note, LeBron; this is how we (Kobe Bryant, the Lakers and Lakers nation) do it. Watching this commercial — not celebrating the championship in NYC, of all places — was really when it all sunk in. We are the champions, baby — cue up Freddie Mercury! It’s also nice that Montell Jordan will get some dough for this commercial. I was starting to get worried about his tall ass being able to eat.