Jan 15, 2013, Los Angeles, CA, USA; Los Angeles Lakers guard Kobe Bryant (24) shoots the ball against the Milwaukee Bucks at the Staples Center. The Lakers defeated the Bucks 104-88. Mandatory Credit: Kirby Lee/USA TODAY Sports

New Nike AD Starts The Count On Kobe Campaign

“This is the way it was. This is the way it is. This is the way it will be.”

Some things are as dependable as the Sun rising and setting. According to Nike you can pretty much set your clock to Kobe Bryant.

Bryant only knows one way to go about his business. That’s by rising early, working late, eating right and destroying the competition.  Leave it to Nike to detail the Kobe 8 System in such a creative, evocative and entertaining manner.

For those not knowing the Kobe 8 are his latest kicks. And for those unfamiliar with the system check the ad below featuring a Philip Glass soundtrack and plenty of vivid imagery.

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Tags: Kobe Kobe 8 System Los Angeles Lakers Nike Ad

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