Mar 9, 2014; Los Angeles, CA, USA; Oklahoma City Thunder power forward Serge Ibaka (9) shoots against Los Angeles Lakers center Robert Sacre (50) during the first half at Staples Center. Mandatory Credit: Richard Mackson-USA TODAY Sports

SportTechie NBA Digital Series Takes A Look At The Lakers

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the Lakers are using digital strategy. Then head over to SportTechie to read the entire writeup.

Kobe Bryant may very well be close to the center of the NBA universe, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 debuts with the Christmas Day matchup between the Los Angeles Lakers and Miami Heat. Stay tuned to SportTechie in the New Year for ongoing coverage of the #NBADigitalSeries. Happy holidays!

Here is a link to the full article.

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