The Los Angeles Lakers have a mission statement created by Dr. Jerry Buss and Alex Caruso is perfect.
The Los Angeles Lakers are among the most iconic sports teams in the world. Baseball has the New York Yankees, football has the Dallas Cowboys and the NBA has the Lakers. Why? Because the late great Dr. Jerry Buss understood the balance of putting on a show on and off the court. The way this team markets the smallest thing and makes it huge is incredible.
The Los Angeles Lakers knew about the cult following and took advantage of it. Check out the mixtape below. It seems that the Los Angeles Lakers faithful had been waiting for it.
https://twitter.com/Lakers/status/1168589154042531841?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1168589154042531841&ref_url=https%3A%2F%2Flakeshowlife.com%2Fwp-admin%2Fpost.php%3Fpost%3D104041%26action%3Dedit
The Los Angeles Lakers have 8.3 million followers on Twitter alone. This doesn’t even factor in all the other social media platforms.
Bleacher Report is accused of hyping this guy up to epic proportions. It’s working. Now the “Headband AC” phenomenon is in effect. With JaVale McGee co-signing it. You can’t go wrong.
"His swag is on a million and four right now." @JaValeMcGee on the dawn of Headband AC. pic.twitter.com/57aYBDWlIj
— Los Angeles Lakers (@Lakers) January 7, 2020
Now factor in his statistics with his popularity, the debates start here with the All-Star voting.